SEO (the acronym for Search Engine Optimization) is a method of optimizing your website in terms of where it appears on search engine results lists. Because so many businesses are prominent on the internet these days, SEO is an important part of being competitive in the market. There are many different methods used that fall under this umbrella.Originally, search engines just used the information contained in your website. This included visible data such as things that people saw when they viewed your page, and also information contained in the coding that is not generally visible. However, people started to take advantage of this, and manipulated the information in and on their sites in order to get the highest ranking.Although information listed on your website and in your website's coding is still used by search engines, it is used far more sparingly. Other information is now used to rank your website, such as what kinds of links are present both to and from your site. 'Black hat' SEO, which includes all non-permitted activities to increase rankings, can get your site banned...