Search Engine Optimization Manager

Job Description:

Responsible for design and execution of search engine optimization (SEO) plans, strategies and deliverables across MSMC's digital assets. Demonstrates expert level knowledge in site structure, HTML and social media as it impacts search engine ranking and organic traffic. Collaborates with the editorial team, creative and development teams to integrate SEO into projects.

1. Develops, implements and manages search engine optimization strategies to support all online marketing initiatives. Develops and designs SEO technical specifications.

2. Collaborates with developers, graphic designers and external partners to develop and implement customized and targeted SEO and landing page strategies to maximize responses in conjunction with natural search campaigns.

3. Works with editorial and marketing areas to optimize SEO content; works with internal and external development teams to optimize sites as necessary.

4. Maintains currency on the latest SEO strategies, algorithm development, technologies and techniques.

5. Responsible for key-word and phrase research and development.

6. Monitors, tracks and reports on organic metrics.

7. Provides in-depth analysis and evaluation of current and anticipated SEO projects. Provides recommendations to improve current and past SEO performance.

8. Responsible for directory submissions and revisions, link optimization, mega tag optimization and development of backlink strategies.

9. Oversees writing and posting of search engine-friendly web content.

10. Manages Google and SEM ad campaigns.

11. Other relevant projects and duties as assigned.

Job Qualifications:


BA/BS in Marketing, Communications, Business or Computer Science/I.T.

HTML and expert level understanding of industry SEO tools.

Expert knowledge in both Black Hat and White Hat SEO techniques

Experience with Google Analytics, WebTrends, Omniture and/or similar web reporting tools

Advanced skills in Microsoft Word, Excel, Outlook, PowerPoint; application development and experience as outlined above.

Self-motivated, detail oriented and able to prioritize efficiently

Strong problem-solving and analytical skills

Exceptional communication skills

Superior time management, organizational, project management, problem solving and interpersonal skills

Able to build and maintain excellent teamwork relationships with client departments and other team members.

4+ years search engine marketing or related, with HTML experience and verifiable expertise in web design, layout and the principles for sound SEO design.


Mount Sinai Medical Center is an equal opportunity/affirmative action employer. We recognize the power and importance of a diverse employee population and strongly encourage applicants with various experiences and backgrounds.
Mount Sinai Medical Center--An EEO/AA-D/V Employer.

MNST