Statara leverages a powerful suite of identity resolution and record linkage capabilities that access historic repositories of consumer occupancy information. Our proprietary build process uses sophisticated approximate string-matching routines and robust data integration technologies that consistently match individuals across name and address changes while also assuring accuracy. This allows us to accurately find intended audiences over time and helps us to overcome common challenges in standard matching processes.

Statara ensures high data quality is maintained by comparing against multi-sourced consumer data products and performing a series of standardization and data-quality improvements. We consider data accuracy paramount and abide by the following processes to deliver the highest quality and most accurate and actionable data in the industry: