Description
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.
The primary role of the Corporate Analytics Analyst is to analyze and interpret marketing data to support the Company's marketing strategy
Key Responsibilities
- Analyze and interpret marketing data to support Swisher's marketing strategy
- Generate standard or custom reports to provide sales and marketing insights, market conditions, and competitive and adult consumer performance data to key stakeholders in our Tobacco and Adjacency groups
- Collect and monitor various marketing metrics to track the performance of marketing initiatives and summarize insights to inform management
- Analyze competitive strategies, identify and monitor changing competitive patterns, and recommend responses
- Identify strategic issues and research requirements for existing and new tobacco/adjacency business opportunities
- Conduct post-implementation reviews and evaluate the effectiveness of various business initiatives to determine the degree of success attained and present findings and conclusions to management
- Assist in developing marketing strategies by providing proprietary and third-party data tools insights
- Collaborate with cross-functional teams, including marketing, sales and innovation, to support strategic initiatives
- Maintain knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvement
Qualifications
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, Data Science, or related field
- Working knowledge of analytics or digital analytics (Google/Adobe Analytics or PowerBI)
- Detail-oriented with the capacity to independently validate and cross-reference data and analyses; precise attention to detail
- Proficient in creating PowerPoint presentations and able to use Excel to create vlookups, xlookups, pivot tables, etc.
- Possess strong math, analytical, and problem-solving skills as well as possess the ability to work in large data sets and databases
- Ability to prioritize, plan, organize, analyze, problem solve, collaborate in a team environment, meet client deadlines, and function well with a high level of independence, initiative, and resourcefulness
- Strong interpersonal skills with the ability to work independently and within a team environment is critical
- Self-motivated and willing to support and assist fellow team members whenever needed, fostering a culture of teamwork and shared success
What we offer
- Base salary and bonus program
- Medical, dental, vision and life insurance effective on date of hire
- Generous 401(k) Plan
- Defined Contribution Plan
- Paid vacation and paid holidays
- Tuition reimbursement
- Professional growth and development programs to help advance your career!
Qualifications
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The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
