Channel Marketing Manager, Retail
Work Mode:Hybrid
Location:Hybrid - Kohler, WI
Opportunity
The Channel Marketing Manager, Retail will develop & lead the marketing strategy & execution for owned product categories within the Retail Channel across all KOHLER Retail customers (Home Depot, Lowe's, Costco, Menards, etc). Accountable to elevate & differentiate the KOHLER Brand in retail channel while achieving sales growth and profitability objectives. This Manager is responsible for leading our 'Go-to-Market' marketing strategy and integrated marketing plans to support new product launches leading efforts with cross-functional leaders including media, in-store/digital promotions, packaging, and merchandising. Responsibility for identifying market, customer and consumer needs as well as developing and implementing retailer marketing strategies, product category portfolios and promotions to drive market share.
Primary Responsibilities
- Elevate the KOHLER Brand through strategy development & execution of Integrated Marketing & 'Go-to-Market' Plans for new product launches & assigned product categories.
- Manage the Retail Marketing Promotional Calendar for assigned product categories - including recommendation, financial evaluation, forecasting, execution, and post-promo analysis of category specific promotions in-aisle & online across retailers. Plan, forecast, implement and monitor retailer programming.
- Lead all Retailer Marketing efforts working directly with Retailer Merchant / Marketing teams in addition to internal Sales, Category Management, and other Marketing leadership to drive sales in assigned categories.
- Develop Retail Brand strategy & presentation for retailer Business / Product Line Reviews to gain in-aisle & drive in-aisle / digital market share. Recommend short- and long-range goals in support of the objectives and develop programming for attainment of goals..
- Create brand demand & brand preference by thorough understanding of end-to-end customer insights of product category. Create & drive differentiated brand strategy in-aisle through innovative project selling merchandising to enhance the customer journey. Drive integration between in-store and online marketing and merchandising.
- Work in close partnership with Product Category Management to develop meaningful product category portfolios. Analyze and evaluate the performance of product category portfolios. Understand the competitive landscape. Drive retail product vitality and develop new product launch plans. Make recommendations to increase penetration of Kohler products.
Skills/Requirements
- Bachelor's Degree in marketing, business or related field.
- 4+ years of prior experience in Marketing, Channel Management and/or Product Development with progressively more responsibility and a proven track record of results
- 2+ years Marketing Experience within retail / showroom channels
- 2+ years of experience with P&L and budgeting
- Significant familiarity with consumer marketing and retail landscape to provide strategic leadership and direction to the business.
- Proven capability or the demonstrated ability in how to get appropriate support.
- Additional Skills Sought:
- Candidate must have excellent written, verbal, and storytelling communication skills.
- Analytical thinker with ability to conduct research, data analysis and resolve complex problems. Ability to translate data into actionable insights.
- Ability to multi-task and work in a challenging, fast-paced environment, and problem-solving ability .
- A high level of creativity to regularly generate innovative solutions to market problems.
Travel
- Travel to customers, suppliers, trade shows and in-market events as needed, approximately 25%.
CUSTOM.PAY.TRANSPARENCY
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.