Integrated Marketing Manager

**40-hours a week, in office Tuesday-Thursday, potential to convert to salary**

A Houston marketing agency is looking for a highly-skilled and analytical Integrated Marketing Manager to join it's team. Reporting directly to the Director of Integrated Marketing, you will collaborate closely with the strategy team and channel managers to bring innovative content and campaigns to life across paid, earned, and owned channels. 

With deep hands-on experience in managing ads and broad knowledge of content strategy and management, you will play a pivotal role in ensuring campaign success and driving continuous improvement. The ideal candidate will possess a proactive mindset, constantly seeking ways to enhance performance and test new approaches to elevate marketing efforts and drive growth.  

Responsibilities: 

• Plan, execute, and manage global integrated campaigns across paid, owned, and earned channels  
• Develop strategic plans informed by analytics to develop, maintain, and optimize budgets and achieve company goals 
• Own full-funnel marketing strategy, ensuring consistency in creative, audience targeting, media placement, and landing page optimization 
• Own channel strategy, execution, and performance optimization for several media channels, and alternative marketing campaigns and testing methods 
• Partner with team members on the development of comprehensive marketing plans, ensuring alignment with brand and marketing strategy, overall business objectives, and market trends 
• Develop and implement an ongoing testing strategy (such as A/B testing) for creative assets to optimize performance and drive continuous improvement  
• Recommend and coordinate the development and execution of email marketing campaigns, A/B testing, and performance analysis 
• Support content strategy by identifying key topics and themes, and contribute to the editorial calendar and asset identification for effective execution 
• Collaborate closely with members of the Integrated Marketing, Creative, Brand Management, and Strategy teams 
• Perform in-depth analysis of marketing activities to generate actionable insights for improving channel performance and growth  
• Support the execution of SEO and SEM strategies to improve website traffic, engagement, and rankings 
• Work closely with the Technology & Analytics manager to define and track KPIs 
• Lead post-mortem analysis of campaigns to summarize and share learnings and inform future initiatives 
• Develop and implement scalable account-based marketing strategies  
• Advise on website structure, content, and optimization, and other marketing assets to support business and marketing objectives 

  Qualifications: 

  • Bachelor's degree in Marketing, Communications, Business, or a related field 
  • 7+ years of experience in integrated marketing, digital marketing, or a related field, with a proven track record of managing multi-channel campaigns 
  • Willing to take on challenges, dive deep, and deliver exceptional work  
  • Must be a self-starter, detail-oriented, and have a strong understanding of digital marketing tools and strategies 
  • Proven expertise and proficiency in digital marketing strategies, including web presence, social advertising,
  • SEO/SEM, CRM, customer segmentation, and email marketing, or related channels 
  • Ability to manage multiple projects simultaneously and meet deadlines 
  • Knowledge of how to capture and leverage user-level data for multi-channel, data-driven marketing and analytics 
  • Strong analytical and problem-solving abilities, with experience using analytics tools to inform strategy and optimize performance 
  • Proficient in lead generation, nurturing, and conversion optimization 
  • Familiarity with content management systems (CMS), CRM software, and basic knowledge of HTML and CSS 
  • A commitment to staying updated on industry trends, marketing best practices, and emerging technologies 
  • Exceptional verbal and written communication skills, with the ability to collaborate effectively across teams and present ideas clearly 
  • A creative mindset with the ability to develop innovative marketing strategies and solutions 

    In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

    Benefits

    Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
    
    Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
    
    Email your resume in Word to:
    
    sarah.maberry@jobalert.creativecircle.com
    **Please do NOT change the email subject line in any way. You must keep the JobID: : SM24-1841396 -- in the email subject line for your application to be considered.***
    
    Sarah Maberry - Senior Recruiter
    
    For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
    
    
    
    This job was first posted by Creative Circle on 02/14/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
    
    Creative Circle is an Equal Opportunity Employer
    
    All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
    
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