Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation's largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Learn more about Feeding Americahere.

This is a hybrid position based out of Feeding America's Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day "work anywhere" program during the course of each calendar year that can be combined with PTO and/or holidays.

The Opportunity

The Manager, Digital Fundraising is responsible for the development and execution of multichannel digital fundraising campaigns to grow the pipeline of future supporters and convert new and existing donors to raise unrestricted online revenue for the organization.

Salary Range: $95,000-$100,000 Based on Experience

Responsibilities:

• Supervise the development and execution of accurate and timely digital fundraising campaigns, including managing project timelines, recommending tests and optimizations, and overseeing measurement tracking/reporting to meet revenue goals, in collaboration with marketing/media agency partners.
• In partnership with Director of Digital Fundraising, serve as primary point of contact for agency partners to drive campaign management - including approving media tactics, audience targeting recommendations, managing new channels/vendors and creative development in alignment with Feeding America brand guidelines.
• Manage in-market budget for Paid Digital Media fundraising, aligning/shifting channel investment to deliver optimal performance return on investment (ROI). In partnership with Philanthropic Operations, track and report key performance indicators (KPIs) to ensure budgets and agency partners are aligned and performing against strategy. Understand how to use optimization tools and apply statistical concepts to validate results. Manage all associated billing/invoicing.
• Manage Third Party and Peer-to-Peer fundraising campaigns, manage and coordinate Team Feed priorities; train Marketing Coordinators to provide platform maintenance/support and evaluate/onboard new platforms with a cost/benefit mindset. Develop toolkits and best practices in collaboration with Development team partners.
• Provide input into fiscal year strategies, budget and expense planning and activations for Paid Digital Media and Third Party, supporting Director in finalizing annual strategy.
• Serve as collaborative online fundraising lead across Direct Marketing and Digital Marketing teams to align digital fundraising goals with cross-channel fundraising and engagement strategy. Work closely with Direct Mail, Direct Response Television (DRTV), Email/SMS, Social Media, on cross-channel, online fundraising campaigns.
• Collaborate with Philanthropic Operations and Marketing Operations teams to track campaign KPIs and ensure data collection and feed accuracy. Resolve any issues connected to online channels.
• Project manage pixel implementation requests alongside Website & Analytics and agency partners, ensuring accurate tracking, as well as provide support on landing page and donation form development.
• Serve as subject matter expert on Paid Digital Media and Third Party practices, staying abreast of the quickly evolving digital environment and serving in consultation to key stakeholders throughout the organization including the Department Leadership Team, Brand & Content and Network members.

Foundational Requirements:

• Mission Focused- Demonstrates a commitment to Feeding America's mission through work and action. Is committed to people keep people facing hunger at the center of our work and strives to translate this commitment into action on a daily basis. Willing to advocate for people facing hunger and serve as an ambassador for Feeding America inside and outside of work.
• Embraces Equity, Diversity and Inclusion- Demonstrates a personal commitment to valuing different background and life experiences through word and action. Takes personal actions to build an inclusive culture that ensures everyone can fully contribute based on their unique talents, skills and perspectives and feels welcomed and valued. Commits to driving equitable solutions to address root cause issues by incorporating an equity framework in their daily work. Committed to continuous personal EDI development.

Required Leadership Competencies:

• Communicates Effectively: Conveys clear and effective messages using verbal and written communication within individual, small group, and formal presentation settings. Communicates project/operating priorities and updates to key stakeholder audiences that may include staff, network food bank members, donors, and other groups. Responds positively to requests to share information while maintaining confidentiality of sensitive content. Adjusts message and content based on feedback provided.
• Operates with Integrity: Builds trust by consistently operating with honesty, openness, and authenticity. Anchors actions and decisions in our mission. Consistently treats others with fairness, dignity, compassion, and respect. Demonstrates courage of convictions while respecting the views of others. Supports organization/department decisions in words and actions. Openly takes responsibility for mistakes, corrects them, and apologizes when appropriate and necessary.
• Collaborates Internally & Externally:Forms and sustains effective working relationships that accelerate goal achievement by reaching out to and engaging people from other functions or from outside the organization. Coordinates projects and plans with others within and outside of own area to ensure the work goes smoothly. Pursues networking opportunities and encourages others to form new relationships that benefit all parties. Handles conflict directly and adeptly, respecting all points of view, and resolves issues to create a united path forward.
• Continuously Improves:Develops solutions that incorporate new ideas and best practices from other departments or outside the organization. Leverages continuous improvement tools and mindset when designing and implementing projects and processes. Shares and applies learning from both successful and unsuccessful ideas to inspire creative thinking.

Required Technical Competencies and Experience:

• 4+ years of digital or Marketing experience. Nonprofit experience a plus.
• Technically proficient with base understanding of digital media channels, including Search Engine Marketing (SEM), Paid Social and Programmatic Display/ Connected Television (CTV).
• Familiarity with analytical and data interpretation, statistical methodologies and tools used in testing and reporting, including Google Analytics.
• Experienced knowledge of digital ad tech and the digital vendor marketplace.
• Strong creative, diplomatic, interpersonal, and presenting skills.
• Growth mindset with excellent problem-solving capabilities.
• Comfortable working with budgets and Microsoft Excel.