Location: Onsite listed in Memphis, TN, Nashville, TN, Knoxville, TN, Charlotte, NC, Raleigh, NC, Tampa, FL, Miami, FL, Orlando, FL, Birmingham, AL, New Orleans, LA, Baton Rouge, LA, Lafayette, LA, Houston, TX.
Summary of Position:
The Marketing Data Consultant is a member of the Marketing team, reporting to the VP, Marketing Data Enablement. This position is responsible for partnering with key stakeholders shaping and delivering data driven, integrated customer and banker experiences within the marketing technology stack and enabling data platforms. The person in this role will focus heavily on retail and small business banking-related enablement and will serve as the main steward to advance the capabilities of retail banking data platforms in the Marketing and Sales Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, and personalization. The candidate can effectively analyze, build and distribute audiences and segments by blending with other 1st, 2nd and 3rd party platforms and data sources. This role involves designing Alteryx workflows, ETL processes, ensuring data quality, implementing consistent patterns and reusable components.
Roles and Responsibilities:
- Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
- Leverage available tools to build and design models and data processes to shape strategic audiences and segments for activation across channels.
- Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
- Manage data pipelines for analytics and operational use.
- Ensure data accuracy and integrity across multiple sources and systems.
- Support line of business functions and markets through mastery of business relationship management, to include banker book of business and sales process enablement through the application of quality data through CRM and other banker facing applications.
- Adhere to regulatory and compliance requirements for industry privacy and consent.
Related Qualities:
- 5+ years of experience in data engineering within a marketing and production environment.
- Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner
- Be customer focused on understanding and appropriately drive innovative solutions.
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
- Provides a high level of accuracy on deliverables and communication, even under pressure.
- Demonstrated ability to work independently while take initiative and accountability for achieving results.
- Reads, researches, and remains up to speed on emerging technologies and practices.
Important Knowledge and Skills:
- Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
- CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud.
- Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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