Resp & Qualifications
PURPOSE:
The Senior Corporate Communications Consultant executes and develops corporate communications strategies that keep the target audience engaged and informed. They execute tactics using a strategic mix of communication channels. The Senior Consultant is the primary lead for developing strategic communication plans in support of high-level special projects and corporate or divisional initiatives. This role presents communications strategies at executive meetings and mentors less experienced team members.
ESSENTIAL FUNCTIONS:
- Leads the development and implementation of the marketing and communication strategy across various audiences and channels. Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications need which may be anticipated or unplanned.
- Leads the development and amplification of strategic communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns and more.
- Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance
- Serves as a mentor to communication consultants.
SUPERVISORY RESPONSIBILITY:
Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.
QUALIFICATIONS:
Education Level: Bachelor's Degree in Communications, journalism, marketing or a related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Experience: 8 years professional communications experience.
Preferred Qualifications:
- 3 years of sales and/or health insurance experience.
- Good understanding of healthcare trends.
- An understanding of government regulations and experience dealing with government regulations.
Knowledge, Skills and Abilities (KSAs)
- Progressive experience in marketing communications with demonstrated leadership.
- Experience in advertising, brand management, marketing communications, strategic planning with proven ability to develop strategies.
- Strong proofreading and editing skills.
- Ability to maintain effective interpersonal relationships.
- Executive level presentation skills.
- Participates with Senior Leadership on strategy development and issue resolution.
- Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.
Salary Range: $82,440 - $163,735
Salary Range Disclaimer
The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilites of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).
Department
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship
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