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2020 Co-Op, Marketing Specialist FOOTJOY (January-June)
at Acushnet Company
Fairhaven, MA

2020 Co-Op, Marketing Specialist FOOTJOY (January-June)
at Acushnet Company
Fairhaven, MA

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Description

Location/Hours
  • FootJoy is located in Fairhaven, MA (car travel required, but will provide weekly reimbursement for gas)
  • 8am - 5pm, Monday - Friday; ability to work from home for 2-days each week
Summary

FootJoy has been the #1 Shoe on the PGA Tour since 1945, the #1 Glove on the PGA Tour since 1983, and leading shoe and glove counts around the world in professional and amateur ranks ever since. We believe our competitive advantage is that we've never wavered from our devotion to develop uncompromising golf products for the dedicated golfer since our first shoes were produced in Brockton, MA in 1857.

The Direct-to-Consumer team is looking for a co-op to support the Marketing/UX team in their efforts to launch a new Customer Relationship Management (CRM) vendor, take the lead on strategizing and executing the Email Marketing program, and support other eCommerce initiatives. This position will report into and work closely with the DTC Marketing Manager.

Specifically:
  • Develop and maintain a product and brand email communication strategy
  • Manage email creative creation process and support deployment of email creative globally
  • Support development of consumer triggered email strategy
  • Conduct research on email best practices and email journey strategies of eCommerce competitors
  • Support implementation of a new Customer Relationship Management (CRM) vendor
  • Assist with creating month-end reporting and go-forward marketing recommendations
  • Data analysis and reporting
Desired Qualifications:
  • Passion for digital marketing, eagerness to learn, and natural curiosity
  • Familiarity with Excel and/or exposure to Google Advertising platform or HTML
  • Comfortable in a fast-paced and deadline-driven environment
  • Ability to work effectively in a cross-functional team environment with high business acumen
  • Strong attention to detail and project management skills
  • Avid golfer or experience/familiarity with golf a plus
  • Second time co-ops are preferred, but strong first-time co-ops will be considered
Location/Hours:
  • FootJoy is located in Fairhaven, MA (car travel required, but will provide weekly reimbursement for gas)
  • 8a - 5p, Monday - Friday; ability to work from home for 2-days each week
Expected Experience Outcomes:

After successful completion of the co-op semester, the student should have gained a keen understanding about how an eCommerce business operates successfully; requirements of a Marketing organization in a large consumer product company; independently plan and execute cross-function meetings; understand how an email marketing program functions; and learn about all the different aspects and roles of a modern digital marketing organization.

Acushnet Company offers competitive salaries commensurate with experience and a comprehensive benefit package consisting of medical & dental; 401 savings plan; tuition assistance; life & disability insurance; vacations/holidays; on site wellness facility; and generous product discounts. Visit the Acushnet Company employment website for more information (http://employment.acushnetgolf.com).
Acushnet Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among others, or status as a qualified individual with a disability.

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