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Campaign Operations Analyst
at NRG Energy
Houston, TX

Campaign Operations Analyst
at NRG Energy
Houston, TX

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NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at www.nrg.com. Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.


Job Summary: 


  • The Campaign Execution group provides operational analysis and implementation support for Retail mass marketing products, campaigns, key mass customer communications, channels and regulatory activities.  The group offers the opportunity to view the “big picture” of retail operations and marketing, as well as develop specialized knowledge in specific areas.
  • This team is responsible for liaising with IT, Marketing, and Operations to accomplish results for Residential and Small Business market segments.  Evaluates, analyzes, and manages product, offer, campaigns and projects from idea through launch and designs business processes for ongoing operational support.  Successful team members demonstrate skills to effectively address issues across multiple functional groups (e.g. Marketing, Regulatory, Customer Care, Contract Management, Transaction Processing, Billing, IT, Credit/Collections, Online, Telephony, Channel Vendors, Database Operations).
  • A high degree of initiative and capability to work independently and cross-functionally is a required aspect of this job as well as strong interpersonal communication skills.


Essential Duties/Responsibilities:


  • Develop approach documentation for new Marketing capabilities and products needed to support campaigns, including all cross-functional stakeholders from operations and IT in the review.  This document includes the recommendations on “how” to implement requested functionality.
  • Develop business requirements and new Business processes for new marketing capabilities and programs.  Facilitate consensus around system and process changes from key stakeholders to affect timely and complete implementation
  • Identify improvement areas across Retail Marketing and Operation processes and develop solutions to address them.
  • Facilitate with Cross-functional teams across the organization to develop timelines for Retail campaigns, new product development and project delivery.
  • Manage end-end delivery of Retail Campaigns, New products and projects, including Change management, project management and post-implementation support.
  • Deliver status updates to key stakeholders at regular intervals.
  • Continually evaluate effectiveness of Campaign Execution processes and initiate process and system improvement activities.


Campaign specific:

  • Work collaboratively with cross-functional teams, especially marketing and sales, to successfully deliver retail marketing acquisition and retention campaigns.
  • Serve as the key subject matter expert for marketing on operational and IT capabilities, knowledgeable on all processes across customer lifecycle.
  • Support development of ongoing operational processes for new campaigns where needed, including launch of new commodity products and prices to market.
  • Manage report development for Campaign Execution in support of campaigns.



Project specific:

  • Work with key stakeholders to develop and analyze business case and requirements for new marketing capabilities and system enhancements
  • Identify skills required to implement projects, formulate a team and manage them to achieve project outcomes.
  • Accountable for successful project implementation


Role Specific Duties/Responsibilities:

  • The Analyst I gathers, analyzes and documents requirements for marketing related IT and operational process changes and improvements.  The analyst is also expected to learn multiple processes and systems.
  • Coordinate and execute tasks as required to support campaign, project and product implementation


Working Conditions:

  • Office environment
  • Overtime work, as required
  • Occasional travel may be required


Minimum Requirements:

  • Bachelor’s degree in business related area from accredited four–year college or university

Preferred Requirements

  • 2 years' experience in business analysis packaging campaigns for the consumer,   preferably in a retail industry OR 3 years working with customers or in  customer operations in a deregulated energy market
  • 1 year experience working in a deregulated energy market


    Additional Knowledge, Skills and Abilities:


    • Knowledge of retail competition, customer protection rules, Competitive Retailers
    • Work effectively and build relationships with people at all levels.
    • Comfortable working with cross-functional business team composed of people with diverse backgrounds
    • Attention to detail with organizational and problem solving skills.
    • Exhibit technical and analytical aptitude
    • Excellent communications skills, both written and verbal
    • Demonstrate strong work ethic
    • High level of honesty and integrity
    • Handle multiple tasks simultaneously
    • Makes good judgments/decisions
    • High initiative
    • Results-oriented
    • Proficient in Microsoft Office products (Word, Excel, Visio, Power Point) and MS Project


    Physical Requirements:


    • n/a


    NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability
    EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

    Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

    Official description on file with Human Resources

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