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Demand Generation Specialist
at Comcast
Walnut Creek, CA

Demand Generation Specialist
at Comcast
Walnut Creek, CA

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Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

Job Summary:

Responsible for the planning, preparation, and execution of marketing campaigns, analysis and reporting working with various departments within the organization, particularly sales. Supports development and implementation of online, email, thought leadership, and direct marketing programs to generate leads. Works with moderate guidance in own area of knowledge.

Responsibilities include the development and execution of marketing and demand generation strategies and prospecting support for the assigned region and key & target client account work for the DMA offices, developing revenue generating initiatives and opportunities.

Core Competencies:

- The ideal candidate will be customer-focused and creative, proactively engaging our internal and external clients in showcasing Comcast Spotlight's capabilities to answer a client's need.

- High level of organizational skills and ability to manage multiple projects from start to finish (from creation through execution elements).

- Excellent written and oral communication and public presentation skills.

- Creative, high-thinker and problem-solver, to assist in developing lead generation and client-driven marketing solutions.

- Ability to build relationships and work well with all employees in all departments.

Core Responsibilities:

- Works independently and collaboratively with internal staff, resources and outside vendors on creative design elements, production, digital media, and event promotions.

- Assists in pre-campaign and post-campaign analysis and summary report.

- Regular, consistent and punctual attendance. Must be able to work occasional nights and weekends, variable schedule(s) and overtime as necessary

- Works closely with Senior Marketing Manager on demand generation efforts, with a focus on:

- Email marketing, analytics, reporting

- Webinar marketing

- Lead-nurturing programs

- Company website updates

- Partnering with other Demand Creation staff on projects

- Videos used for prospecting support

- Digital media development and deployment

- Ensures key programs are communicated both internally and externally; develops and implements mechanisms for response analysis to determine ROI on selected campaigns and programs.

- Continually monitors quality of inbound Lead-to-Sales process, including lead qualification and follow up. Makes recommendations for improvement and identifies opportunities for account and revenue growth.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Other duties and responsibilities as assigned

Job Specification:
- Bachelors Degree or Equivalent
- Marketing, Communications,Public Relations
- Generally requires 2-5 years related experience

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how
you do your job
- Own the customer experience-think and act in ways that put our
customers first, give them seamless digital options at every touchpoint,
and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our
game-changing technology, products and services, especially our digital
tools and experiences
- Win as a team-make big things happen by working together and being
open to new ideas
- Be an active part of the Net Promoter System-a way of working that
brings more employee and customer feedback into the company-by joining
huddles, making call backs and helping us elevate opportunities to do
better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our

Comcast is an EOE/Veterans/Disabled/LGBT employer

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