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Director, Event Marketing
at Comcast
New York, NY

Director, Event Marketing
at Comcast
New York, NY

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Description

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.



Job Summary:

In today's world of constant media consumption, reaching consumers with quality, impactful advertising is more important than ever. At the center of that consumption is Comcast Spotlight and Freewheel the advanced advertising arm of Comcast that provides premium video advertising to clients of all shapes and sizes. We sit at a unique focal point of cross-platform consumption with a treasure trove of data and a cache of premium inventory.

The Director, Event Marketing is responsible for conceiving and executing events at Comcast Advertising (including Comcast Spotlight and Freewheel), both for internal and market-facing audiences.
Reporting to the VP Brand Marketing, Comcast Advertising, this position will work closely with the Comcast Spotlight and Freewheel leadership teams to develop and manage the annual event strategy, focusing on two key audiences:

- The internal ad sales team (through leadership off-sites, quarterly town halls, national sales meeting, etc.)

- Advertising decision-makers and influencers, including traditional television programmers, digital ad technology partners, agencies, and regional/national brand marketers

The preferred location for this position is in our New York City headquarters.

Core Responsibilities:

-Conceptualize event ideas and executions to demonstrate and deliver on Comcast Spotlight and Freewheel's strategic priorities and product roadmap

-Project manage events of all sizes for various groups, including internal stakeholders and client/agency partners

-Collaborate with internal creative services to develop powerful brand experiences

-Work with Communications team to ensure event alignment with marketplace messaging

-Brief senior management on upcoming event experiences, logistics, and requirements; secure approvals and internal support.

-Manage hospitality details, including lodging, travel, and food and beverage vendors

-Develop partnerships with external strategic and executional partners (other media companies, vendors, and industry partners like IAB, CES, NADA, AdAge, Adweek, NCC, etc.)

-Set and managing overall annual event budgets

-Craft POVs to evaluate potential opportunities

-Provide robust post-event recaps, including client activation stats, ROI analysis, etc.
- Approves policies and operating procedures, as well as strategies and
concepts, venue selections, and budgets.
- Provides direct management to team that will execute national
promotions and manage fulfillment.

- Consistent exercise of independent judgment and discretion in matters
of significance.
- Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.

Desired Characteristics:

- Highly innovative with positive energy

- Has clear understanding of the advertising (and adtech) event landscape, including major partners, associations, and key competitors

- Strong team leadership skills; able to coach team to success, but also jump in as player when needed.

- Meticulous with a keen eye for detail

- Strong organization, project & event management with an ability to handle multiple projects simultaneously

- Strong interpersonal skills

- Excellent oral, written, presentation, and budget management skills

- Must be a self-starter and able to work in a fast-paced environment

- Demonstrated skills with client service, communication, creativity, strategic thinking, problem-solving, & teamwork

Job Specification:

- Minimum 7+ years of experience with an agency, client, media company, or sales organization background, where the individual was responsible for presentation, sponsorship, creative and promotion development

- Thorough knowledge of Microsoft Office

- Extensive travel to scout locations and manage event activations required

- Bachelor s Degree

Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how
you do your job
- Own the customer experience-think and act in ways that put our
customers first, give them seamless digital options at every touchpoint,
and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our
game-changing technology, products and services, especially our digital
tools and experiences
- Win as a team-make big things happen by working together and being
open to new ideas
- Be an active part of the Net Promoter System-a way of working that
brings more employee and customer feedback into the company-by joining
huddles, making call backs and helping us elevate opportunities to do
better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our
communities



Comcast is an EOE/Veterans/Disabled/LGBT employer

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