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Search Engine Optimization Marketing Manager
at Quicken Loans
Detroit, MI

Search Engine Optimization Marketing Manager
at Quicken Loans
Detroit, MI

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Description


The Search Engine Optimization (SEO) Marketing Manager generates web traffic for Quicken Loans. This team member drives their own programs, in addition to assisting the team with other campaigns and projects. This team member also provides guidance on how to maximize the impact of our digital marketing investments.?

Responsibilities

  • Research various online channels for subjects and trending news stories
  • Generate creative ideas to develop as content and pitch to journalists/bloggers
  • Have a firm grasp on writing effective titles for the press
  • Nurture and develop relationships with writers, reporters and web editors
  • Write effective web copy for the purposes of marketing websites in diverse verticals
  • Frequent outreach to bloggers and press outlets for the purpose of growing online visibility
  • Do whatever it takes to grow the online presence of our clients

Required Skills

  • 3+ years in a content marketing role
  • Proven outreach experience with high volume campaigns and ability to efficiently prospect and pitch media, ideally with a high DA of 30 or better
  • Intermediary SEO skills with working knowledge of popular SEO tools
  • Strong project management skills, with ability to juggle multiple projects while still working effectively
  • Ability to set priorities, meet deadlines, and work independently
  • Close attention to detail, i.e. near perfect grammar and strong editing skills
  • Proven ability to generate creative ideas that attract attention on the web

Nice-to-haves

  • Experience speaking with C-level executives and leading strategy discussions
  • Experience working with a remote team
  • Experience using Microsoft Office and/or the Google Doc tool suite
  • Working knowledge of HTML/CSS, with an eye for good web design
  • 2-4 years experience working with the press, reporters, or national/international news outlets

Who We Are

We?re America?s largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans ?Highest in Customer Satisfaction in Primary Mortgage Origination? for the past nine consecutive years, 2010 ? 2018. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for five consecutive years, 2014 through 2018, each year the company was eligible. There?s a simple reason we?ve been so successful: We care about the people we work with.

If you?re tired of stuffy, bureaucratic workplaces, then you?ll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won?t find anywhere else. Quicken Loans was named #1 in ESSENCE Magazine?s first ever list of ?Best Places to Work for African Americans? in 2015. We've been on Computerworld's "Best Places to Work in IT" list for 13 years running, hitting #1 the last five years. We were also ranked #14 in FORTUNE Magazine?s list of "100 Best Companies to Work For" in 2018, remaining in the top-30 for the past 15 years.

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