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Senior (Digital) Marketing Specialist at Ameriprise Financial in DePere, WI

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Job Description
Responsible for and focused on the growth and development of a variety of digital marketing campaigns to drive results and support our overall marketing strategy.
- Responsible for the growth of assigned marketing campaign results; maximizing creative use of budget dollars. Role will require both thought and tactical leadership of many interactive marketing initiatives that map to the overall marketing strategy, including:
* Email marketing
* Paid Search
* Mobile
* Display advertising
* Search engine optimization
* Social media
* Website content strategy
- Develop and execute marketing plans for assigned marketing campaign using a variety of digital marketing schemes. Measure results and make changes as necessary.
- Generate new ideas to increase our digital marketing results and bring recommendations to leadership.
- Main point of contact to independently manage internal/external partners with updates to leaders.
Required Qualifications
- Bachelor degree in Marketing or equivalent experience.
- A minimum of three years of digital marketing experience.
- Initiative to generate, test and implement new ideas to increase marketing effectiveness.
- Aptitude to collaborate with marketing team and leadership to enhance the overall marketing strategy and maximize budget.
- Ability to work both autonomously and as part of a team to collaborate with the marketing team and other internal and external partners.
- Capability to prioritize and work under tight deadlines in a fast-paced environment.
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Word, PowerPoint and Excel.
Preferred Qualifications
- Ability to drive innovation.
About Our Company
Ameriprise Auto & Home Insurance is a division of Ameriprise Financial, a FORTUNE 500 company. Through exclusive partnerships with organizations such as Costco, we are able to offer their clients our personal insurance products. We offer customers across the nation high-quality, cost-effective auto, home and umbrella insurance products.

At Ameriprise Auto & Home Insurance, you will work in a culture that is dedicated to driving results with a strong focus on our handle with care culture. Regardless of department or location, we all share in a commitment to our clients, each other, the communities in which we live and work, company goals, and delivering on our mission statement. We invest in our employees with growth and development opportunities via Ameriprise University, competitive pay, and a generous benefits package. Benefits are effective the first day of employment for full-time employees.
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here.
VEVRAA Federal Contractor
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

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