Field Sales Manager

Orlando, FL

Job Description

There's Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

WhatYou'llGet

  • Benefits- Awesome family-friendly coverage for: medical, dental, vision, and parental leave
  • Time off- Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement- Up to 4% match on 401K plan
  • BEER & Schwag- Four free cases Lagunitas beverages a month & 50% off food and merch
  • Gym Membership- Up to $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance- Keep your dogs and cats covered!
  • Wheels-Eligible for Wheels automobile reimbursement program
  • It's Friday, Ya'll -Get Paidevery other Friday, starting at: $58,960-66,330

Heads up! Pay bands aren't one-size-fits-all-they flex based on where you live. This one's brewed for Orlando, FL.

The Gist

To support local markets by engaging in sales and relationship building with existing and potential accounts. The FSM focuses on growing our volume and distribution to meet sales goals while portraying the Lagunitas brand and culture.

What You'll Do

* Determine weekly sales route utilizing Company's CRM tool, visiting an average of 50-55 retail stops per week.

* Study the Lagunitas (8) Step Sales Call guidelines and actuate on every retail sales call.

* Responsible for introducing accounts to our existing and new Lagunitas brands, packages, and draught;

* Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our CRM applications.

* Responsible for adhering to set dollar budgets and all company policies as set by management and the company.

* Implement activity plan for each key distributor ensuring clear and measurable objectives to deliver the distribution and ROS targets.

* Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers.

* Responsible for execution of all marketing programs within retail accounts.

* Manages chain execution (distribution/promotions/programming) with assigned accounts.

* Place POS (Point of Sale) items in retail accounts as directed.

* Work closely with DBM on designing and scheduling the Distributor/Market presentations; Present material as needed.

* Audit accounts for pricing surveys using Company software to document price points on the shelf for portfolio.

* Identify and establish new relationships with target accounts through persuasive and effective selling techniques.

* Communicate on a daily basis with management team to ensure issues are resolved in a timely basis.

* Continuance of education, building own sales capabilities and skillsets.

* Responsible for improving the Sales Matrix Scorecards on an annual basis.

* Other duties as assigned.

What We're Lookin' For

* Minimum of 3 years' experience in a sales environment; Minimum of 2 years' experience working in beer sales or beer distribution desired.

* Successful experience managing beer distributors.

* Thrives in a fast paced environment; willing to work flexible schedule, including weekends/evenings/holidays/overtime.

* Excellent communication skills, both verbal and written.

* Must be at least 21 years of age.

Key Relationships

* Reports directly to the Market Manager.

* Will have frequent contact with field and chain sales teams.

Physical Stuff

* Unusual / extensive hours: May be required to work long or unpredictable hours. Work revolves around objectives, projects and priorities, not hours. Must be available nights and weekends.

* Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis.

* Required to have a valid driver's license with acceptable driving history.

* Frequent travel required.

* Ability to use a computer keyboard and calculator.

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

PDN-a21e0197-e0e7-4a38-a0ba-2156da5c3fb8

There's Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

WhatYou'llGet

  • Benefits- Awesome family-friendly coverage for: medical, dental, vision, and parental leave
  • Time off- Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement- Up to 4% match on 401K plan
  • BEER & Schwag- Four free cases Lagunitas beverages a month & 50% off food and merch
  • Gym Membership- Up to $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance- Keep your dogs and cats covered!
  • Wheels-Eligible for Wheels automobile reimbursement program
  • It's Friday, Ya'll -Get Paidevery other Friday, starting at: $58,960-66,330

Heads up! Pay bands aren't one-size-fits-all-they flex based on where you live. This one's brewed for Orlando, FL.

The Gist

To support local markets by engaging in sales and relationship building with existing and potential accounts. The FSM focuses on growing our volume and distribution to meet sales goals while portraying the Lagunitas brand and culture.

What You'll Do

* Determine weekly sales route utilizing Company's CRM tool, visiting an average of 50-55 retail stops per week.

* Study the Lagunitas (8) Step Sales Call guidelines and actuate on every retail sales call.

* Responsible for introducing accounts to our existing and new Lagunitas brands, packages, and draught;

* Deliver the target volumes and distribution goals as stated in the specific region plan and documented through our CRM applications.

* Responsible for adhering to set dollar budgets and all company policies as set by management and the company.

* Implement activity plan for each key distributor ensuring clear and measurable objectives to deliver the distribution and ROS targets.

* Build and sustain quality relationships with the key distribution and decision makers in the retail accounts to enhance our sales capabilities and drivers.

* Responsible for execution of all marketing programs within retail accounts.

* Manages chain execution (distribution/promotions/programming) with assigned accounts.

* Place POS (Point of Sale) items in retail accounts as directed.

* Work closely with DBM on designing and scheduling the Distributor/Market presentations; Present material as needed.

* Audit accounts for pricing surveys using Company software to document price points on the shelf for portfolio.

* Identify and establish new relationships with target accounts through persuasive and effective selling techniques.

* Communicate on a daily basis with management team to ensure issues are resolved in a timely basis.

* Continuance of education, building own sales capabilities and skillsets.

* Responsible for improving the Sales Matrix Scorecards on an annual basis.

* Other duties as assigned.

What We're Lookin' For

* Minimum of 3 years' experience in a sales environment; Minimum of 2 years' experience working in beer sales or beer distribution desired.

* Successful experience managing beer distributors.

* Thrives in a fast paced environment; willing to work flexible schedule, including weekends/evenings/holidays/overtime.

* Excellent communication skills, both verbal and written.

* Must be at least 21 years of age.

Key Relationships

* Reports directly to the Market Manager.

* Will have frequent contact with field and chain sales teams.

Physical Stuff

* Unusual / extensive hours: May be required to work long or unpredictable hours. Work revolves around objectives, projects and priorities, not hours. Must be available nights and weekends.

* Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis.

* Required to have a valid driver's license with acceptable driving history.

* Frequent travel required.

* Ability to use a computer keyboard and calculator.

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

PDN-a21e0197-e0e7-4a38-a0ba-2156da5c3fb8

About The Lagunitas Brewing Company - Heineken

There's a seat at our bar for everyone

Welcome to the wild and wonderful world of Lagunitas, where we take our beer seriously—but not ourselves. If you’re looking for a buttoned-up corporate gig with boring reports and soul-crushing Zoom meetings, you’ve taken a wrong turn. But if you’re into bold brews, bigger ideas, and a work environment where "casual Friday" is every day, then pull up a barstool.

We’re on the hunt for like-minded misfits who push the boundaries of what makes a good beer legendary. Positions range from brewers to bartenders, marketing magicians to sales wizards. And yeah, there’s probably a role that’ll let you use “beer enthusiast” as a legit job skill. We’re on the hunt for folks who aren’t afraid to roll up their sleeves, spill a little (or a lot) of beer, and bring their best selves to the table. If you can handle a fast-paced, beer-fueled environment and laugh in the face of “the way things have always been done,” we want you.

So, if you’re looking for a job where you can be yourself, talk beer all day, apply now! We don’t bite. (Except for Gary in the back. But he’s working on it.)

Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.  

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The Lagunitas Brewing Company - Heineken
Field Sales Manager
The Lagunitas Brewing Company - Heineken
Orlando, FL
Jun 26, 2026
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