Digital Marketing Strategist - App Promotion

Position Overview
We are seeking a highly motivated Digital Marketing Strategist to join our client's team, focusing on promoting a digital app. The ideal candidate will have experience in digital marketing strategies specific to app promotion, with a strong emphasis on the healthcare industry. This role will be responsible for developing and aligning cross-channel marketing efforts across paid, earned, shared, owned media (PESO) and customer support touchpoints.

This is a fully remote freelance role that will range from 25-40 hours/week of work, beginning in July 2025.

Key Responsibilities

• Review and provide feedback on the current comprehensive marketing strategy to drive app awareness, downloads, engagement, and retention, then executing with appropriate PESO teams.
• Collaborate with cross-functional teams (brand, digital, PR, social, media, customer support) to ensure alignment across all PESO channels.
• Translate business goals into actionable marketing plans with clear KPIs.
• Partner with creative and media teams to develop campaign assets and optimize performance.
• Ensure all marketing efforts comply with healthcare and pharma regulations in preparation for MLR review (e.g., FDA, HIPAA).
• Monitor campaign performance and provide regular reporting, insights, and recommendations.
• Serve as the central point of contact for marketing strategy and execution across internal stakeholders and agency partners.

Qualifications

• 5+ years of experience in digital marketing and healthcare mobile app promotion.
• Experience scaling health or wellness apps.
• Proven experience in the healthcare or ideally, pharmaceutical industry is required.
• Deep understanding of and experience executing across all PESO channels.
• Strong project management and cross-functional collaboration skills.
• Experience working with or with teams to align messaging and user experience.
• Familiarity with healthcare compliance and regulatory requirements - MLR review. 
• Data-driven mindset with the ability to analyze performance and optimize accordingly.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

trevor.wood@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : TW7-1857060 -- in the email subject line for your application to be considered.***

Trevor Wood - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 06/18/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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